Century Properties Group said Friday it booked P6.1 billion in reservation sales in the first half of the year despite the challenges in the property market caused by the coronavirus pandemic.
CPG said in a statement the P6.1-billion reservation sales were equivalent to 1,925 homes or 651 condominium units and 1,274 house and lot units under its affordable housing brand.
It said from P2.96-billion reservation sales in the first quarter, pre-sales accelerated to P3.16 billion in the second quarter as a result of the company’s digitalization efforts that transformed the home buying process into a safe, contactless and convenient experience for customers.
“Century Properties was quick to adapt to digital selling and contactless transactions that generated healthy reservation sales for the first half of 2020. From an investment standpoint, real estate is more stable and safe in the long term, and it’s a hard asset that you can use,” said CPG president and chief executive Marco Antonio.