PayMaya Philippines Inc. expects to post a strong growth this year as it aggressively promotes cashless lifestyle to young Filipinos.
“Last year was a good year for us and we are keep pushing ourselves because the opportunity is there. We have an aggressive targets, last year we grew strongly, hopefully this year we beat that,” said Shailesh Baidwan, president of PayMaya and Voyager Innovations Inc.
Baidwan said part of the company’s strategy to acquire more users was to tap young Filipinos.
PayMaya tapped young actors Kathryn Bernardo and Daniel Padilla to help the company attract young Filipinos to use cashless transactions through the launched of “BalikBayad” (a creative transliteration of the word “cashback”) campaign.
The campaign highlights the many cashback that users can get whenever they pay with PayMaya.
“The response to our ‘Don’t Pay Cash. PayMaya!’ campaign last year has been overwhelming, and we’re glad that more Filipinos are discovering how easy, convenient, and ‘joyful’ it is to pay using PayMaya,” said Mark Jason Dee, head of growth and marketing of PayMaya.
“As we work to bring even more features and services to PayMaya, we’re excited to introduce the most rewarding mobile wallet in the Philippines today to even more users nationwide with the ‘BalikBayad’ campaign,” he added.
PayMaya users in February can get as much as P6,000 in cashback when they participate in the mobile wallet’s various promos for bills payment, buying load, paying for goods and services via QR, online shopping, and sending money, among many others.
PayMaya has also expanded the list of merchants and establishments under its PayMaya Preferred program, which gives additional cashback to users who scan to pay with PayMaya QR on top of the regular cashback that they usually receive. Darwin G. Amojelar
Some of these new partners are Landers Superstore, Mercury Drug, KFC, Robinson’s Department Store, Total Alabang and Valenzuela and Toys ‘R Us.
The cashback helps more Filipinos easily learn and experience paying with cashless methods such as PayMaya, which can help contribute to achieving the goal of the Bangko Sentral ng Pilipinas to increase the share of digital transactions in the country to 30 percent by the end of 2020.