Top bancassurance firm BPI-Philam caps off the year with a festive celebration that highlights its triumphs in the past months and celebrates 10 successful years in the business.
Rocking the night through its EDM festival-inspired theme “ELEVAT10N,” the company looks back on its early beginnings and, at the same time, looks forward to its future with Bring Dreams to Life, a campaign that aims to elevate the experience of its customers even higher.
The introduction of the campaign “Bring Dreams to Life” was one of the highlights of the night. Complete with a catchy jingle that embodies its very aim, the campaign is expected to shake up the brand come 2020. Bring Dreams to Life emphasizes BPI-Philam’s commitment to service that allows people to live their dreams through its comprehensive library of products that cater to every Filipino in all stages of life.
“The campaign aims to boost the confidence of Filipinos to live their lives without limitations as we provide them with the opportunity to live better, healthier, and longer lives. Bring Dreams to Life encourages people to not let anything hold them back in their journey to their dreams, with BPI-Philam alongside them all throughout,” said BPI-Philam CEO Surendra Menon.
BPI-Philam believes that every Filipino deserves to have their lives protected from and have their finances be supported through any unforeseen or unfortunate events. Moving forward to the new decade, BPI-Philam takes on the challenge of taking insurance to as many parts of the country and as many Filipinos as it can.
“The end of the decade also marks a decade of successfully securing lives for BPI-Philam, and this night is a celebration of that milestone. As we welcome the new year, we envision our plans to strengthen our services to secure more lives and open more doors of financial protection to Filipinos. From here, we aim to further our goal of making insurance accessible and affordable to more and more individuals,” said Menon.
In its first year, BPI-Philam acquired 10,000 new policy holders in total. By 2019, the bancassurance company has secured the same number of policies every month of the year. BPI-Philam has grown from 10,000 to 350,000 policies—each one representing a client whose life has been protected and whose dreams have been helped to fulfill. Its regular premium shares also performed a significant yearly increase—from 16 percent in 2010 to 50 percent in 2014, and now a massive 95 percent just before the decade ends.