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Friday, March 29, 2024

Pfizer launches new campaign

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Pfizer Philippines Inc. launched a new corporate communications program highlighting the company’s work in developing breakthroughs that change patients’ lives.

Themed “Life caring, life changing,” the new program, marked by a video story, showcases how Pfizer has enabled and empowered people to continue hoping and live their best lives thanks to its creation of various innovative medicines, vaccines and treatments.

The program represents Pfizer’s multi-year journey to reshape the company into an agile innovation powerhouse fully equipped to take on the difficult health challenges facing patients, communities and society.

Pfizer spent the last 10 years building on its heritage as a scientific leader to further enhance its research and development engine and evolved from a diversified enterprise to a more focused and innovative biopharma company. It is now advancing one of the strongest pipelines in company history.

“We at Pfizer believe that Filipinos deserve to have breakthrough medicines that give them hope,” said Angelica Claveria, country medical director of Pfizer Philippines.

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