Puregold has reinvented its way of serving customers.
With 435 stores nationwide, more than a million app downloads and over three million social media followers, Puregold expanded its retail network with a series of original content as a way to reach out to multitudes of digital users and spur them to a unique shopping experience.
“We want to share nostalgic and engaging stories online that appeal to the organic audience we’ve built,” said Puregold Price Club Inc. president Ferdinand Vincent Co.
Its first series, ‘GVBOYS,’ garnered more than five million collective views from Facebook and YouTube. It has since earned a feature in Euromonitor International, highlighting Puregold’s pioneering of a megatrend in the Philippines,
The company’s digital pivot is very timely with its Puregold Mobile app, and complemented with original content in Puregold Channel. Such initiatives are poised to entertain consumers while leaving them with a strong brand perception. Not only does it appeal to new and broader demographics, Puregold’s distinct online presence is vital for staying ahead of the curve.