ABS-CBN Corp. said sales of TVplus continued to rise as it sold seven million units as of February this year—four years since its launch in 2015.
Sales have steadily increased in the past years as more and more Filipinos patronize the country’s pioneering digital terrestrial television product.
Based on Kantar Media’s Q4 2018 report of DTT households nationwide, ABS-CBN TVplus exclusive channels CineMo and YeY have kept their spot as the third and fourth most watched channels, respectively.
Meanwhile, after the launch of new exclusive TVplus channels last year, Jeepney TV claimed the fifth spot followed by Movie Central and Asianovela Channel on the sixth and eighth rank.
TVplus’ pay-per-view channel KBO, which is now open to all networks, meanwhile, has attracted 1.2M unique TVplus customers to register using the service.
ABS-CBN, which is rapidly transitioning into an agile digital company, is the first media and entertainment company in the country to make the historic switch from analog to digital terrestrial television to transform the TV viewing experience of Filipinos.
Based on the Kantar Media establishment survey in August 2018, 72 percent of non-cabled homes in Metro Manila had an ABS-CBN TVplus box against 55 percent in August 2017.
The number of non-cabled homes with a TVplus box also increased in Mega Manila to 65 percent from 44 percent, while those in the suburbs grew to 57 percent from 33 percent in the same period last year.
ABS-CBN TVplus also continues to expand its signal coverage areas as part of its mission to lead the country’s migration from analog to digital broadcast by 2023.
Batangas in November became the 16th signal coverage area of ABS-CBN TVplus. Other coverage areas are Metro Manila, Bulacan, Nueva Ecija, Pangasinan, Rizal, Laguna, Pampanga, Tarlac, Benguet, Cavite, Metro Cebu, Cagayan De Oro, Iloilo, Bacolod, and Davao.
More content choices were offered to TVplus consumers in 2018 with the introduction of five additional ABS-CBN TVplus exclusive channels, including Asianovela Channel, Movie Central, MYX, Jeepney TV, and O Shopping.