Toyota Motor Philippines on Friday launched the all-new RAV4, a compact SUV model that is expected to boost the annual sales of the company in 2019.
“RAV4 serves a very niche market and a small share in the overall sales with roughly 30 units in monthly sales last year, but it has a very specific role as it helps out in the personality of the brand,” said Toyota senior vice president for marketing Jose Maria Atienza.
Toyota expects the fifth generation RAV4 to sell 80 to 100 units monthly, or double the annual sales of 411 units in 2018.
The rugged RAV4 has been attracting a lot of female buyers and within the market segment of 32 to 42 years old.
“RAV4 then plays a big role as a legacy SUV brand of Toyota,” Atienza said.
TMP president Satoru Suzuki said the new RAV4 embodied Toyota’s values—sporty design, powerful performance and outstanding safety features.
