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Thursday, March 28, 2024

Tanduay expanding in the global market

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Tanduay Distillers Inc., the liquor unit of airline and tobacco tycoon Lucio Tan, plans to further expand its presence in the global market after successfully penetrating the US.

Tanduay chief finance officer Nestor Mendones said in a recent interview the company was set to establish its presence in three US states and three more countries within the year.

The liquor firm has already established its presence in Australia, Guam, Germany, China, and the United Arab Emirates. It is also actively distributing in New York, Florida, California, and Chicago.

“For this year we are focused on adding more states in US,” Mendones said. Tanduay in 2018 sold 5,000 cases overseas.

Mendones said the company was in search of partners to help it aggressively expand overseas.

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Mendones said Tanduay must tap local distributors in the US that will then sell the products to retailers.

Tanduay last year was ranked the top-selling rum by global spirits think tank Drinks International. 

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