Automotive scion enters the food game

Thotie Torres, the president and chief executive of Yazaki-Torres, one of the most successful Filipino-Japanese automotive parts manufacturers in the Philippines, has entered the food game. He opened a ramen house.

Yazaki-Torres, a partnership between Japanese wiring harness company Yazaki of Japan and Torres has become an institution in the Philippine automotive industry and has been the consistent top exporter of auto parts for many years.

But the seasoned entrepreneur is showing no signs of slowing down after dominating the auto parts industry. Recently, he has been busy taking care of a new venture. He set up an authentic Sapporo Nishiyama Ramen shop. 

From left: Alven Torres, head of sales of Torres Trading; Feliciano Torres, president and CEO of Yazaki-Torres; Eddie Monreal, general manager of MIAA; and Rommel Juan, president of the Electric Vehicles Association of the Philippines
The name of the shop is King Men, which lives up to its name because it tastes like the king of ramens or ramen fit for a king,

With its first outlet situated at the food hall section at the fourth floor of the Ninoy Aquino International Airport Terminal 3, entering the shop seemingly transports one to Japan and into an honest to goodness ramen shop. Torres explains that the restaurant was designed by an architect from Japan and many items like indoor décor were done in Japan and shipped here.

It comes naturally for Torres to choose Japanese food when he ventured into the food game. He is no stranger to Japanese food, having made countless visits and business trips to Japan while doing business for Yazaki-Torres.

It was in one of those trips to Japan that he met Mr. Nishiyama. He was a speaker at the 42nd Asean-Japan Business Meeting in October 2016 in Japan and after his talk, he approached him and immediately closed a deal. 

Torres is ecstatic that after inaugurating his first store, many people have shown interest not only in the ramen but also in opening the restaurant in other locations. 

“Friends and acquaintances have been offering store spaces so we may also open a shop in their area. Then they do not have to go to Naia just to savor the king of ramens. We are happy that the public likes our food. And we intend to grow the number of our stores aggressively during the next two years,” he says.

Topics: King Men , Thotie Torres , Sapporo Nishiyama Ramen shop , 42nd Asean-Japan Business Meeting
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