PLDT wireless unit Smart Communications Inc. teamed up with Monde Nissin Corp., one of the Philippines’ leading food manufacturing companies, to offer free mobile data and SMS to consumers of Lucky Me!, the top instant noodle brand in the country.
Through the Lucky Me! “Gimme 5” promo covered by the partnership, all Smart, TNT and Sun prepaid customers can get five megabytes worth of access to Facebook, plus five SMS, for free and valid for one day.
“This is a perfect match between two category leaders with a common goal – to delight our customers. At Smart we are constantly finding ways to do just that, and partnering with other brands that Filipinos love is part of that strategy,” said PLDT and Smart first vice president Oscar Enrico Reyes Jr.
“This is not the first time that we are teaming up with Monde Nissin and Lucky Me! to gift their customers with free Smart services. This year, however, we have made this partnership even more beneficial to Filipino consumers, as we include mobile data in the freebies they will enjoy,” said Princesita Katigbak, head of key accounts for sales and distribution at Smart.