Global consulting firm Kantar has named segment-leading products made by Universal Robina Corp. among the “most chosen consumer brands across Asia” amid a shift in consumer behavior as a result of challenges brought on by the COVID-19 pandemic.
It named Payless instant noodles as the Philippines’ “fastest-rising brand.” The brand reached 2.3 million more homes last year.
“Payless’ proposition played a large part in its success,” Kantar said. “Positioning the brand as value for money, yet still delicious, is proving to be a winning formula for Payless.”
Great Taste, meanwhile, was among the Philippines’ most chosen brands in the beverage sector as instant coffee, like instant noodles, remains a household staple, especially now. The coffee brand also ranked 13th in the most chosen fast-moving consumer brands in the country.
Kantar cited snacking brands Nova and Piattos as among the “fastest risers” and most chosen food brands. Nova reached 1.1 million more homes last year.