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Thursday, April 25, 2024

Villar’s AllHome leads digital transformation

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AllHome, the pioneering one-stop shop home store in the Philippines, is leading the charge in adopting digital best practice in the local home industry.

Even prior to the accelerated acceptance and adoption of e-commerce, AllHome began its journey in embracing the inevitable shift to a digital way of doing business. This was evidenced in its very own online platform www.allhome.com.ph which started serving online orders even prior to the pandemic.

When the challenges of the COVID-19 pandemic started, AllHome was a first mover in ramping up digital capability. AllHome said in light of movement restrictions and store closures brought about by the varying levels of community quarantine, it introduced four channels to the market, including e-commerce platform, www.allhome.com.ph; Shop4You personal shopper service and Viber Communities-Shop Online at AllHome; and AllHome Builders Centre Shopping Community.

“Our e-commerce initiatives, even prior to the pandemic, are essentially a tour de force of AllHome’s agility and adaptability. The pandemic presented many opportunities for improvement, and AllHome’s digital expansion ranks very high in our 2021 business priorities,” said AllHome chairman Manuel Villar Jr.

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