Construction solutions provide Sika recently launched its newest retail product line as part of its targeted home construction solutions which are easy to use and apply.
The new products include sealing and bonding, waterproofing, crack repair, and grouting solutions.
“Sika’s theme this year is customer-centricity, pivoting ways on how to adapt and provide solutions in the new normal mostly through digitalization,” said Sika general manager Christophe Lejeune.
Sika is strengthening its retail distribution to hardware stores and launched the products in the first virtual retail product and Sika retail management tool launch.
“We launched Sika retail management tool to make managing retail network easier through an online app accessible to distributors, to monitor activities of their hardware store network related to Sika business,” said Lejeune.
The virtual product launch was attended by a network of direct retail distributors across the country. Sika executives shared marketing support and programs that can be given to retail distributors.
“As part of the integration of Sika and Parex last 2019, Sika is proud to include in its roster of retail products targeted solutions for home repair, renovation, and new construction,” said Alainne Leonardo, target market and marketing head of Sika Philippines.