Saturday, April 1, 2023
manilastandard.net
ADVERTISEMENT
  • About
  • News
    • Top Stories
    • National
    • World News
    • Pinoy Abroad
    • Features
  • Opinion
    • Editorial
    • Columns
    • Soundbytes
  • LGUs
    • NCR
    • Luzon
    • Visayas
    • Mindanao
  • Business
    • Corporate
    • Economy & Trade
    • Stocks
    • Money
    • Agri & Mining
    • Power & Tech
    • IT & Telecom
  • Sports
    • Basketball
    • Volleyball
    • Fightsports
    • Active
    • Sports Plus
    • One Championship
    • Columns
  • Entertainment
    • TV & Movies
    • Celebrity Profiles
    • Music & Concerts
    • Digital Media
    • Columns
  • Lifestyle
    • Food
    • Culture & Media
    • Fashion
    • Health and Home
    • Leisure
    • Shopping
    • Columns
  • Others
    • Pets
    • Pop.Life
      • Newsmakers
      • Hangouts
      • A-Pop
      • Post Its
      • Performances
      • Malls & Bazaars
      • Hobbies & Collections
    • Technology
      • Gadgets
      • Computers
      • Business
      • Tech Plus
    • MS ON THE ROAD
      • Sedan
      • SUV
      • Truck
      • Bike
      • Accessories
      • Motoring Plus
      • Commuter’s Corner
    • Home & Design
      • Residential
      • Commercial
      • Construction
      • Interior
    • Spotlight
    • Gallery
      • Photos
      • Videos
    • Events
      • Seminars
      • Exhibits
      • Community
    • Biyahero
      • Travel Features
      • Travel Reels
      • Travel Logs
  • Advertise with Us
No Result
View All Result
  • About
  • News
    • Top Stories
    • National
    • World News
    • Pinoy Abroad
    • Features
  • Opinion
    • Editorial
    • Columns
    • Soundbytes
  • LGUs
    • NCR
    • Luzon
    • Visayas
    • Mindanao
  • Business
    • Corporate
    • Economy & Trade
    • Stocks
    • Money
    • Agri & Mining
    • Power & Tech
    • IT & Telecom
  • Sports
    • Basketball
    • Volleyball
    • Fightsports
    • Active
    • Sports Plus
    • One Championship
    • Columns
  • Entertainment
    • TV & Movies
    • Celebrity Profiles
    • Music & Concerts
    • Digital Media
    • Columns
  • Lifestyle
    • Food
    • Culture & Media
    • Fashion
    • Health and Home
    • Leisure
    • Shopping
    • Columns
  • Others
    • Pets
    • Pop.Life
      • Newsmakers
      • Hangouts
      • A-Pop
      • Post Its
      • Performances
      • Malls & Bazaars
      • Hobbies & Collections
    • Technology
      • Gadgets
      • Computers
      • Business
      • Tech Plus
    • MS ON THE ROAD
      • Sedan
      • SUV
      • Truck
      • Bike
      • Accessories
      • Motoring Plus
      • Commuter’s Corner
    • Home & Design
      • Residential
      • Commercial
      • Construction
      • Interior
    • Spotlight
    • Gallery
      • Photos
      • Videos
    • Events
      • Seminars
      • Exhibits
      • Community
    • Biyahero
      • Travel Features
      • Travel Reels
      • Travel Logs
  • Advertise with Us
No Result
View All Result
manilastandard.net
No Result
View All Result
Home Business Biz Plus

Right information needed to accelerate end to cigarettes

Manila Standard BusinessbyManila Standard Business
February 18, 2021, 6:50 pm
in Biz Plus
Reading Time: 4 mins read
A A
Share on FacebookShare on TwitterShare on Email

Leaving cigarettes behind can be much faster if everyone plays a role, said a top-ranking Philip Morris International executive.

This was the key message of Tommaso Di Giovanni, PMI’s vice president for global communications, during the 27th National Public Relations Congress held virtually by the Public Relations Society of the Philippines. He said the ambition of PMI, the parent company of PMFTC Inc., is to replace all cigarettes with better alternatives based on science as soon as possible.

Di Giovanni said it is no secret that smoking causes diseases and is addictive. Yet, the vast majority of smokers don’t quit. It is estimated by the World Health Organization that there will be the same number of smokers around the world by 2025.

Philip Morris International vice president Tommaso Di Giovanni (left) speaks during the 27th National Public Relations Congress held virtually by the Public Relations Society of the Philippines. In the forum moderated by Mang Inasal public relations manager Ed Timbungco, Giovanni disclosed PMI’s ambition to replace all cigarettes with better alternatives based on science as soon as possible.

Di Giovanni said this prompted PMI to explore “creative solutions to the problem. We decided to think, is there anything that we can do to change our business and give all those smokers who would otherwise continue using cigarette a better alternative?”

“We started working at products that do not burn and therefore generate significantly lower levels of harmful compounds. We call them heated tobacco. And that has been our focus since then,” he said.

ADVERTISEMENT

Di Giovanni said more than 350 studies by PMI on these new products have been peer-reviewed, making PMI the fifth largest holder of patents filed with the European Patent office.

“Today, 99 percent of our R& D expenditures and 76 percent of our commercial expenditures are behind this huge effort to transform an industry into something that is much better, and we hope that it would not only be our company but the whole industry and the whole world that are behind it,” he said.

Having the capacity and the technology to do something different, and to do something that will benefit consumers, Di Giovanni said PMI invested over $8 billion in research and development, scientific substantiation and early manufacturing of alternatives to cigarettes. In 2015, PMI commercialized IQOS, a product that heats tobacco rather than burning it.

“The vast majority of people simply don’t understand what causes disease with cigarettes. The vast majority of people still think it’s nicotine. It’s not the case,” Di Giovanni said.

He said the cause of diseases is found in harmful compounds that are in smoking, and that the vast majority of which are produced by burning tobacco. “So when you eliminate the burning we realize you can do something that’s much better than cigarette,” he said.

Citing the National Institute for Health and Care Excellence in the United Kingdom, DI Giovanni said nicotine is addictive but it’s not the primary cause of smoking-related diseases.

“Virtually all health authorities around the world say this. And it’s something that the vast majority of smokers don’t know. And if they don’t know it. They simply won’t understand the value of the new proposition,” he said.

Despite the advancement in technology, however, Di Giovanni said major challenges remain, including the need to address the massive misinformation about nicotine, which the communications community can plays a big role.

“The biggest challenge is that the vast majority of people don’t know and don’t understand the value of those alternatives because they haven’t been informed,” he said, adding that many people still believe that it is the nicotine that causes diseases when people smoke.

Di Giovanni also noted the need to update legislation. “Legislation takes time. The fact of the matter is the vast majority of laws around the category were built in the 80s and in the 90s when the technology and the science we have today simply did not exist,” he said.

He acknowledges that many governments are acting, but “it takes time.” He cited the United States as the first country to act and change these laws to ensure there’s a review of any claim made on tobacco products that are better choice for smokers.

Di Giovanni said the US Food and Drug Administration last year authorized IQOS for commercialization with claims of modified exposure, “and they do it because they believe this can, it’s their words, promote public health in the country.”

There are almost 18 million smokers worldwide who have switched to PMI’s heated tobacco products and about 25 percent of PMI’s revenues already come from these better alternatives to cigarettes today.

“Today, our leading heated tobacco product IQOS is sold in 64 countries around the globe. Almost 18 million smokers use [IQOS], and 72 percent of them abandoned cigarette completely. We’re now expanding the portfolio because we also know that smokers have different preferences,” he said.

PMFTC Inc., an affiliate of PMI, opened its IQOS stores in Metro Manila in September 2020 in a bid to reduce the smoking rate in the country.

Di Giovanni said, however, that quitting smoking remains the best option. “If you don’t smoke, don’t start. If you smoke, quit. And if you don’t quit, change. Because today, there are options that are much better choice for smokers.”

Tags: cigarettesPhilip Morris InternationalTommaso Di Giovanni
ADVERTISEMENT
Manila Standard Business

Manila Standard Business

Related Posts

Notice of Postponement of Annual Stockholder’s Meeting- Asia Pacific Medical Center Iloilo

byManila Standard
April 1, 2023, 6:00 am
0
8
Notice of Postponement of Annual Stockholder’s Meeting- Asia Pacific Medical Center Iloilo

Notice of Postponement of Annual Stockholder’s Meeting

Read more

Nanotech participates in Water Philippines 2023

byManila Standard
March 31, 2023, 7:50 pm
0
8
Banaag assumes post as Bright Kindle director

Water Philippines 2023 gathered the widest variety of over 300 exhibiting companies and key players in the water industry on...

Read more

Notice of Postponement of Annual Stockholder’s Meeting- Asia Pacific Medical Center Iloilo

byManila Standard
March 31, 2023, 8:10 am
0
8
Notice of Postponement of Annual Stockholder’s Meeting- Asia Pacific Medical Center Iloilo

Notice of Postponement of Annual Stockholder's Meeting

Read more

ASIAN TERMINALS, INC.: Notice of Annual Meeting of Stockholders

byManila Standard
March 31, 2023, 6:00 am
0
8
ASIAN TERMINALS, INC.: Notice of Annual Meeting of Stockholders

ASIAN TERMINALS, INC.ATI Head Office, A. Bonifacio Drive, Port Area, ManilaTel. No. 8528-6000NOTICE OF ANNUAL MEETING OF STOCKHOLDERS To the...

Read more

ASIAN TERMINALS, INC.: Notice of Annual Meeting of Stockholders

byManila Standard
March 30, 2023, 6:00 am
0
8
ASIAN TERMINALS, INC.: Notice of Annual Meeting of Stockholders

ASIAN TERMINALS, INC.ATI Head Office, A. Bonifacio Drive, Port Area, ManilaTel. No. 8528-6000NOTICE OF ANNUAL MEETING OF STOCKHOLDERS To the...

Read more

DOJ junks tax evasion case against Calata

byJulito G. Rada
March 29, 2023, 7:30 pm
0
8
Reversal of Sulpicio case sought

The Department of Justice dismissed the P89-million tax evasion case filed by the Bureau of Internal Revenue against businessman Joseph...

Read more

Print Edition

View More

Recent Posts

  • Women YouTube content creators break barriers online and beyond
  • TW Steel launches new campaign ‘Time is Now’ in PH
  • HD Spikers turn back Cotabato Spikers, complete perfect season
  • TNT mauls Meralco, sets championship faceoff with Ginebra
  • Notice of Postponement of Annual Stockholder’s Meeting- Asia Pacific Medical Center Iloilo
  • PBBM: Bataan-Cavite link ‘incredible feat’ once done
  • DOJ: One of plotters arrested
  • EU: ‘Serious’ PH compliance helping seafarers retain jobs

Advertisement

Latest News

PBBM: Bataan-Cavite link ‘incredible feat’ once done

byVince Lopezand1 others
April 1, 2023, 1:10 am
0
8
President: Keep military assets in tip-top shape

President Ferdinand Marcos Jr. on Friday applauded the planned construction of the P175.6-billion Bataan-Cavite Interlink Bridge (BCIB), which will drastically...

Read more

DOJ: One of plotters arrested

byRey E. Requejoand1 others
April 1, 2023, 1:05 am
0
8
DOJ to present additional evidence in Ongpin case

Remulla claims Degamo slay '99% solved,' says Teves in midst of it all The National Bureau of Investigation (NBI) has...

Read more

EU: ‘Serious’ PH compliance helping seafarers retain jobs

byManila Standard
April 1, 2023, 1:00 am
0
8
Southwoods nails Seniors’ Fil golf crown

The European Union will still recognize certificates of Filipino seafarers, saying the Philippines has made "serious" developments to comply with...

Read more

Big LPG price cut at P9.20/k; Gas, diesel seen to cost more

byAlena Mae S. Flores
April 1, 2023, 12:50 am
0
8
Southwoods nails Seniors’ Fil golf crown

Petron Corp. announced a P9.20 per kilo price cut for liquefied petroleum gas effective today, even as domestic pump prices...

Read more

President: Keep military assets in tip-top shape

byVince Lopezand1 others
April 1, 2023, 12:45 am
0
8
President: Keep military assets in tip-top shape

President Ferdinand Marcos Jr. on Friday emphasized the importance of repair and maintenance of military assets as he inspected two...

Read more

Advertisement

ADVERTISEMENT
Facebook Twitter Instagram Youtube

ABOUT US

Manila Standard

Manila Standard website (manilastandard.net), launched in August 2002, extends the newspaper’s reach beyond its traditional readers and makes its brand of Philippine news and opinion available to a much wider and geographically diverse readership here and overseas.

Digital Edition

In tone and content, the online edition mirrors the editorial thrust of the newspaper. While hewing to the traditional precepts of fairness and objectivity, MS believes the news of the day need not be staid, overly long or dry. Stories are succinct, readable and written in a lively style that has become a hallmark of the newspaper.

Download – Today’s Paper

Search

No Result
View All Result

6th Floor Universal Re Bldg., 106 Paseo De Roxas cor. Perea Street, Legaspi Village, 1226 Makati City Philippines

Trunklines: 832-5554, 832-5556, 832-5558

© 2021 Manila Standard - Designed and Developed by Neitiviti Studios.

No Result
View All Result
  • About
  • News
    • Top Stories
    • National
    • World News
    • Pinoy Abroad
    • Features
  • Opinion
    • Editorial
    • Columns
    • Soundbytes
  • LGUs
    • NCR
    • Luzon
    • Visayas
    • Mindanao
  • Business
    • Corporate
    • Economy & Trade
    • Stocks
    • Money
    • Agri & Mining
    • Power & Tech
    • IT & Telecom
  • Sports
    • Basketball
    • Volleyball
    • Fightsports
    • Active
    • Sports Plus
    • One Championship
    • Columns
  • Entertainment
    • TV & Movies
    • Celebrity Profiles
    • Music & Concerts
    • Digital Media
    • Columns
  • Lifestyle
    • Food
    • Culture & Media
    • Fashion
    • Health and Home
    • Leisure
    • Shopping
    • Columns
  • Pop.Life
    • Newsmakers
    • Hangouts
    • A-Pop
    • Post Its
    • Performances
    • Malls & Bazaars
    • Hobbies & Collections
  • Technology
    • Gadgets
    • Computers
    • Business
    • Tech Plus
  • MS ON THE ROAD
    • Sedan
    • SUV
    • Truck
    • Bike
    • Accessories
    • Motoring Plus
    • Commuter’s Corner
  • Home & Design
    • Residential
    • Commercial
    • Construction
    • Interior
  • Spotlight
  • Gallery
    • Photos
    • Videos
  • Events
    • Seminars
    • Exhibits
    • Community
  • Biyahero
    • Travel Features
    • Travel Reels
    • Travel Logs
  • Pets
  • Advertise with Us

© 2021 Manila Standard - Designed and Developed by Neitiviti Studios.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Install Manila Standard Web App

Install App