DTI, SM launch Christmas bazaars
Trade Secretary Ramon Lopez emphasized the importance of MSMEs in revitalizing the economy amid the pandemic and the fast recovery of the small businesses. “The importance of our MSMEs cannot be understated, they account for more than 99 percent of the total number of establishments in the country as well as 62.4 percent of total employment. Because of this, they serve as our country’s economic backbone, even when they were also the most affected by the economic crisis brought about by the COVID-19 pandemic,” Lopez said. Under the banner of “Buy Local, Go Lokal” nationwide advocacy campaign, the bazaar will support local MSMEs to help businesses hurdle economic challenges. Nominated by the DTI provincial offices, the participating MSMEs were allowed to sell their goods free from mall charges throughout the duration of the bazaar which will run until the first week of January 2021 in all 74 SM Supermalls nationwide. The “Buy Local, Go Lokal” is the DTI’s nationwide campaign that aims to increase engage both the public and private sectors to support local businesses and entrepreneurs by buying local products and services. The campaign also supports domestic travel while encouraging consumers to patronize everything local. Othel V. Campos Retail partners from Go Lokal! were also tapped to participate in the Christmas campaign at SM malls. Participating MSMEs brought home-grown products ranging from hand-painted and hand-crafted home accessories to cosmetics and skincare essentials. “We call on all Filipinos to patronize local products and services and support our MSMEs not only at the SM Christmas Market but throughout the country. As we reopen the economy, let us create a ‘better normal’ this Christmas season by rebuilding our country one purchase at a time,” Lopez said. Meanwhile, another Christmas bazaar fair was launched in Butuan City carrying locally-made products by MSMEs including artisanal products from Agusan del Norte.