Coca-Cola PH provides training to small retailers
Launched in partnership with the United States Agency for International Development, the Department of Trade and Industry, the Technical Education and Skills Development Authority and the Philippine Center for Entrepreneurship, the campaign supports the safe reopening of thousands of sari-sari stores across the country. Coca-Cola has been hands-on in helping micro, small and medium enterprises weather the crisis from day 1 until now by following through on the initial roll-out of its Rebuilding Sari-Sari Stores Through Access to Resources and Trade program. The Safe Store Education campaign complements the existing Safe Store Movement and the Retailer’s Rebuild component—the former, promoting safe stores operations under the new normal through a massive information drive; and the latter, a P157-million bridge loan support fund targeted for sari-sari stores and carinderias, with eligible beneficiaries receiving a 10,000 peso loan package. Safe Store Education aims to translate the government-issued safety guidelines and protocols into a more simple practical and easily understandable guide for micro-retailers to adapt. “I believe the Safe Store Education component brings to life three values of Filipinos: malasakit —a deep concern to not leave anyone behind; kalinga—to care for others in need; and bayanihan—the ability to come together and pool resources for the common good,” said Coca-Cola public affairs and communications director Jonah De Lumen-Pernia. She said that all efforts of the beverage firm and the agencies that continuously support Coca-Cola assure a safe restart for every Filipino business people and for the country. Providing a picture of the difficult situation facing MSMEs, TESDA Deputy Director General Aniceto Bertiz III noted that “in the wake of the pandemic, many micro, small and medium enterprises have struggled to properly navigate the ongoing crisis.” “Since these stores serve many households in the area, they too are obligated to make their store operations safe for their own families, customers and employees,” he said. Towards this end, the partners have come together to “help our micro-retailers face their greater challenge,” said Jose Ma. Concepcion, Presidential Adviser for Entrepreneurship and Go Negosyo founder.