SM Cinema’s commitment to push experiential marketing to a new level has been recognized by London-based award giving body World Brand Forum.
SM Cinema has been named Brand of the Year 2019-2020 in the World Branding Awards held in Kensington Palace in London in 2019.
SM Cinema was included in the winning brands in the National Tier, cementing its reputation as brand that upholds world-class standards in cinema and exhibition for Filipino moviegoers. SM Cinema also previously won in the same tier in 2017-2018.
World Branding Awards’ selection process is based on brand valuation, public online voting, and market research. The non-profit award-giving body recognizes global and international brands brands for excellency in branding initiatives. SM Cinema and SM Supermalls are among three Filipino brands to receive an accolade.
SM Cinema’s Reel to Real is an experiential marketing campaign that brings movies to life through exciting executions that bring movie elements to real life.