A study conducted by Packworks Sari IQ showed that Filipinos spend more on hygiene and self-care essentials in the event of disasters or emergencies.
Data analytics platform Packworks discovered that Filipinos cared most about their hair, as they purchased more shampoo and conditioner in sari-sari stores in the aftermath of Typhoon Odette in Leyte in December 2021, Taal volcanic eruption in Batangas/Cavite in March 2022 and Abra earthquake in June 2022.
“The Philippines is a regular target of natural disasters because of its location at the Pacific Ring of Fire. Residents at the epicenter opt to buy their immediate necessities from a nearby ‘sari-sari’ store rather than go to big supermarkets,” Packworks’ head of data Andres Montiel said.
The study said 18 percent of sari-sari stores’ sales went to hair care products. Laundry supplies saw the second highest sales with 16 percent, while the “others” category, which included oral care, body care, beverages and canned goods came in third with 15 percent.