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Thursday, April 25, 2024

Consumer poll names Metrobank as ‘most helpful’ during pandemic

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A leading consumer survey covering the Asia Pacific region identified Metropolitan Bank and Trust Co. as a pillar of strength and reliability for customers throughout the COVID-19 pandemic.

The BankQuality Consumer Survey on Retail Banks for 2022 recognized Metrobank as the “Most Helpful Bank during COVID-19” in the Philippines and 10th in the Asia-Pacific region.

Metrobank president Fabian Dee

The Asian Banker, which conducted the BankQuality survey, said one of the bank’s most helpful initiatives was ScamProof.ph, an online platform that consolidated information on the different types of fraud and tips to avoid them.

Metrobank rallied other banks to contribute to the industry-wide fight against fraud at a time when most consumers increased activities online.

Metrobank was also recognized for being an active partner of the government and private sectors’ ‘Ingat Angat Tayong Lahat’ campaign, which helped build consumer confidence and champion empowered vigilance amid the pandemic.

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Metrobank’s “You’re In Good Hands” promise was made more relevant at a time when the world experienced a transition. Since the start of the pandemic, the bank, through the Metrobank Foundation and GT Foundation, donated P346 million to various pandemic-related aid programs, which included PPEs for frontliners, testing kits, molecular laboratories and assistance to community pantries nationwide.

It also strengthened its customer-centric approach through digital initiatives that helped engage and educate customers in the new normal environment.

About 98 percent of the bank’s employees are fully-vaccinated through the Metrobank Group-initiated vaccination program. Employee volunteerism also remains strong in doing community service nationwide.

The Asian Banker also hailed Metrobank as the “Strongest Bank” in the Philippines for 2021. Metrobank’s strong balance sheet was credited as the factor that helped them clinch the accolade.

“We would like to thank The Asian Banker for recognizing our preparation and hard work. We are truly honored and humbled,” said Metrobank president Fabian Dee.

“We also would like to dedicate this award to all our clients who trusted us during these most difficult times, and to all the Metrobankers who, indeed, made sure that all our clients are in good hands. All of you are the reason why we are the ‘Strongest’ and the ‘Most Helpful Bank’,” Dee said.

The BankQuality Consumer Survey on Retail Banks 2022 involved 11,000 consumers from China, Hong Kong, India, Indonesia, Malaysia, the Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam.

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