Tiger Biscuit of Mondelez Philippines is rallying mothers and their children to overcome life’s challenges through a movement called #InnerStrength.
Tiger hopes to teach parents about the importance of inner strength in children, and how this allows them to overcome challenges in life.
It is critical to let kids know and understand that challenges help a person learn and grow, it said.
The value of courage, humility, friendliness, resilience, and confidence will always see them through, especially as they grow older, it added.
“Today’s world presents many challenges that can break a child’s spirit. With inner strength, they will be able to withstand more effectively every obstacle, and thrive,” said Kristine Enriquez, Tiger Biscuit brand manager.
Tiger is not like any ordinary biscuit. It contains wheat plus vitamins and minerals to help children get the proper nutrition they need. Tiger is the better “baon” option for kids, she said.
“Kids these days also have many activities in school and outside of school, through extra-curricular activities like sports lessons, art classes, among others,” said Enriquez. “That’s why they need proper nutrition to face the challenges and seize the opportunities that come their way.”
Armed with physical strength, children are better able to develop inner strength. Well-nourished children are able to think, decide and take action for themselves.
“It’s important for children to have the proper nutrition to face their day. The more they’re nourished, the more they are optimistic and positive and see the brighter side of life,” she said.
Celebrity mom Jolina Magdangal supports the new brand purpose of Tiger Biscuit.
Magdangal acknowledges the inescapable concern among moms in keeping their kids healthy and strong as they face their lives on their own in school.
“Developing a child’s Inner strength should start early. This is the time when parents help shape the overall well-being of their child. It can be in the way you discipline them or as simple as the kind of food you serve them. I think I’m not alone when I say everything matters when it comes to our children,” she said.
“I want to make sure that my kids know that they have power over their mind, and whatever storms they go through, they can always reach deep down and find the inner strength to overcome them. I’m happy that Tiger sets things in motion to give importance to it,” she said.
Tiger believes that to create a brighter future for all, the world needs a new breed of resilient and confident children who can overcome challenges through inner strength.
Tiger Biscuit is made with the goodness of wheat, vitamins, and minerals. It is rich in Vitamin B2 and Zinc and a source of Vitamin A, Vitamin B1, and Iron, which are all important to ensure proper body functioning.
It comes in two biscuit flavors, vanilla, and chocolate. It also introduced the Tiger Choco Cream crackers last year, which has a sweet and salty cracker with delicious chocolate cream inside.