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The Bistro Group expects to open 80th store in March

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The Bistro Group said it plans to expand its network of restaurants this year by adopting a two-pronged strategy that includes franchising international brands and building homegrown concepts.  

The restaurant operator said it ended 2017 on a high note, following the opening of more branches  in December such as Bulgogi Brothers in Evia Lifestyle Center; TGI Fridays in Southwoods; Denny’s in Eastwood;  and TGIFridays in Cebu.

The Bistro Group also launched the sub-franchising of five of its concepts including Bulgogi Brothers, Denny’s, Baker & Cook, Ka Tunying’s Café and Fish & Co.

The company said that in 2018, it was setting its sights on more locations and more branches in Metro Manila and key cities in the country. Already in the pipeline in the first quarter are the store openings of Denny’s in Cebu and Naia Terminal 1 and Fish & Co. in Uptown Mall BGC and Venice Grand Canal in McKinley Hill with the target of reaching 80 stores by March 2018.

The Bistro  Group also acquired  four franchises of local brand Hukad sa Golden Cowrie. 

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“We are very excited and optimistic for 2018. The company continues to explore growth areas and reach untapped markets, and one of the ways to do this was to open franchising opportunities which we announced in December. We are also hoping to strengthen our position in the homegrown restaurant segment this year.  We are likewise excited to be one of the franchisees of Hukad, a brand that is expected to strengthen its presence in the metropolis. We expect that 2018 will even be better than last year,” said The Bistro Group president and chief operating officer Jean Paul Manuud.

The Bistro Group opened the first TGIFriday’s restaurant in the country 23 years ago. The company has since grown its portfolio to a collection of 17 international casual dining brands and homegrown concepts. 

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