Excello Restaurant Management Group of actor Marvin Agustin has expanded its list of restaurants in the Philippines, with the opening of an ‘all-you-can-eat’ Korean barbecue restaurant at SM by the Bay along Seaside Boulevard within the Mall of Asia Complex in Pasay City.
GEN Korean BBQ House, which originated in the sunny California and is famous for top-of-the-line and premium meat and seafood, has made its way across the Pacific and landed on Manila shores, becoming the latest foreign brand brought to the country by Agustin’s Excello group.
Agustin’s business partners in Excello are Raymund Magdaluyo and Leina Bolinas.
David Kim, the founder of GEN Korean BBQ House and senior corporate manager David Ghim, attended the opening of the first Philippine outlet, which is also the brand’s first location outside the US.
“We are very happy for this brand. We are happy for the presence of the owners from the USA. Thank you very much,” says Agustin.
The restaurant has a modern ambiance of a black-lit restaurant, replicating the design of US locations.
It offers over 20 meat options paired with side dishes including kimchi.
“Walking into the Manila branch will feel exactly the same as if you were on the West Coast,” Excello says in a statement.
The restaurant is open from 10 a.m. to 12 midnight on weekdays and 10 a.m. to 2 a.m. on weekends.