The Tourism Promotions Board is targeting foreign tourists from four continents worldwide.
TPB chief operating officer Cesar Montano said massive preparations had begun for the arrival of some 250 travel agents from North America, Europe, Australia and various parts of Asia for the Philippine Travel Exchange slated in Manila on Aug. 29 to Sept. 5, 2017.
“They [foreign travel agents] are huge buyers of tour packages for their captive clients in their respective countries. Through their participation in Phitex 2017, our tourism destinations will get promoted and marketed without our local sellers having to travel abroad,” Montano said.
Now on its 16th year, Phitex is the country’s biggest travel-trade event, hosting key wholesale buyers from all over the world for one-on-one business meetings with accredited local tourism suppliers.
About 201 buyers from 35 countries and 196 Philippine sellers joined Phitex in 2016.
Phitex carries the theme Travel is our Business this year and is targeted at 250 buyers from Korea, China, Japan, Taiwan, United States, Germany, Australia, New Zealand, Hong Kong, Malaysia, Singapore, Canada, United Kingdom, Middle East, Russia, India, and other European and Southeast Asian countries.