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Friday, March 29, 2024

Millennials encouraged to invest

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A life insurance company has tapped a celebrity endorser to teach millennials on how to invest and achieve their life goals.

Sun Life Asset Management Company Inc. teamed up with actor Matteo Guidicelli to launch a series of video blogs on investing which they say can help millennials plan their future better.  The campaign aims to encourage Filipinos to invest in mutual funds.

SLAMCI, the mutual fund unit of Sun Life of Canada, wants to have millennials as investors and chose the 27-year-old actor to lead the vlog campaign.  Guidicelli says he has been entrusting his money with Sunlife for the past three years now, with a portion of his earnings steadily going to savings and investment.

A survey by Sunlife shows that while 80 percent of millennials consider it important to invest, less than 1 percent actually invest in stocks and funds.  

“Imagine if we invest in Sunlife now, we will have nicer and bigger travels, five or 10 years from now,” says Guidicelli.  “It is about planning your life goals.”

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The vlogs, dubbed ‘Make it Mutual’ tackle topics relevant to personal finance such as growing one’s money, beating inflation and investing regularly.

“I myself have life goals I’d like to pursue and I’m happy to share that ever since I made it mutual with SLAMCI, I’ve been well on my way to achieving all those goals.  It would be great if more Filipinos can experience the same,” says Guidicelli.

SLAMCI president Valerie Pama says the company is committed to helping more Filipinos discover the benefits of investing so they may reap its rewards. 

“We all have goals that we’d like to accomplish, such as buying a house or a car, traveling to a dream destination, or planning a wedding. These are goals that require a significant amount of money, and sometimes, Filipinos become discouraged knowing how much they need to raise to be able to fund their dreams,” she says. “We’d like to show them that by saving and investing in mutual funds, all their dreams can become a reality. They simply have to ‘Make It Mutual.’” 

Sun Life chief marketing officer Mylene Lopa says the vlogs are a part of Financial Independence Month campaign in June. “We remain committed to this cause. Sun Life is always eager to promote it in ways that are creative, relatable, easily understandable,” says Lopa. “We will never tire of advocating financial literacy to Filipinos.” 

Lopa cites a historical performance of SLAMCI funds where investors doubled their investments every 10 years. The company, however, does not give any assurance on the exact rate of return.

SLAMCI, the mutual fund arm of Sun Life of Canada (Philippines) Inc., manages P57.8 billion in assets under 11 mutual funds collectively called Sun Life Prosperity Funds.

“We are continuously growing.  We are gaining more clients. We have 130,000 clients. Our assets under management are getting bigger. A lot of clients are quite confident putting their money with Sunlife. We conservatively manage these assets to the best of our abilities,” says Gerard Bautista, SLAMCI head for bank and alternative channels. 

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