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Thursday, March 28, 2024

Traders pitch on reality TV

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For the first time on Philippine TV, viewers will see the coming together of the best and brightest entrepreneurs on a reality TV show that will link them to multi-millionaire and billionaire investors who are searching to own a piece of the next big business idea. 

All of them will go through a business boot camp and series of challenges for their chance to make the pitch of their lives in a once-in-a-lifetime funding round.

Entitled ‘The Final Pitch’, the reality TV show is loosely inspired by the Emmy Award-winning shows ‘Shark Tank’ and ‘The Apprentice,’ and will challenge entrepreneur contestants in the realities of scaling their existing businesses- from exploring funding options, refining their business plans, and marketing their products and services.

The Final Pitch creator John Aguilar

The show is set to air on History Channel in May 2017.

“The Final Pitch aims to help entrepreneurs find success by connecting them to investors who can finance them, and to mentors who can fine-tune their businesses—reducing risk factors and boosting growth potential and sustainability,” said John Aguilar, the creator and host of The Final Pitch.

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Entrepreneurs will go through a series of challenges that will test their creativity, motivation and character. At the same time, they will learn the secrets behind the success of their potential investors, who are also tasked to handpick the top finalists to proceed on the show. 

For Jose ‘Jomag’ Magsaysay, founder of a well-loved global food brand and one of the investors on ‘The Final Pitch’, his picks for the show would be based on whether or not he can see them as future business partners. “I’m looking for people who deserve a break, as I believe in the person more than the business,” he said.

Other investors include the multi-awarded chairman and CEO of the Sterling Group of Companies and SL Agritech Dr. Henry Lim Bon Liong; self-made billionaire and the youngest chairman of a publicly-listed company in the PSE, Joseph Calata; and 25-year old millennial CEO of the angel investing group MFT Group of Companies, Mica Tan. 

Aguilar said the show is on the lookout for a final investor who will complete the  investor panel. “The final slot should go to someone who is not just a successful business person with the capability to invest,  but someone who would like to see and help other entrepreneurs succeed.”

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