Rizal Commercial Banking Corp. scored platinum for creative effectiveness and gold for digital marketing for its "Every Step of the Way" campaign in the MarCom 2020 Awards.
The MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing and communication professionals administered and judged by the Association of Marketing and Communication Professionals.
The 2020 competition garnered over 5,000 entries from 20 countries. The winners list ranged from individual communicators to media conglomerates and Fortune 500 companies. In the past, only 15 percent of entries won Platinum, the top award, and 20 percent for Gold.
"Navigating through turbulent times" is the year's MarCom Awards theme
The award-winning campaign, developed by Entropia Philippines, was launched in the middle of the global pandemic as RCBC's response to its clients’ apprehensions towards using online banking to fulfill their daily financial needs.
RCBC innovated how it served its customers by empowering them to address their banking needs from the safety of their homes efficiently and conveniently via the reengineered RCBC online banking app.
"Instead of just highlighting what our online banking app can do, we chose to go for a personalization-at-scale strategy that first understands our clients' motivations and needs and then match them with the right online banking solutions," Ces Natividad, RCBC chief marketing officer, said.
"RCBC is a company that is genuinely committed to its customers. We are glad to have helped RCBC fulfill this mission,” Kaye Enriquez, Entropia Philippines chief analytics officer and deputy country head, said.
Entropia Philippines is the first international expansion office of Entropia Global, the new age marketing consultancy- meet-agency based in Kuala Lumpur, Malaysia.