The Bank Marketing Association of the Philippines wants a stronger partnership with the Bangko Sentral ng Pilipinas in 2023 in the areas of financial education and cybersecurity.
BMAP, with 46 member banks and associate members, was formed in February 1974 and duly registered with the Securities and Exchange Commission as a non-stock, non-profit organization. The group aims to upgrade the practice of bank marketing in the country.
It said in a statement Thursday its new set of officers met rwith BSP officials led by Governor Felipe Medalla. BMAP shared its plans and ongoing programs and assured the BSP of its continuing support to strengthen and promote the industry welfare and interests of the banking public.
Areas of collaboration were also discussed to further strengthen their long-standing partnership.
BMAP and BSP jointly promote financial education and inclusion among Filipinos through various programs such as BSP Annual Financial Education Expo, Cyberfraud Information Campaign and Banking On Your Future, among others.
The Bank Marketing Awards, a key BMAP initiative which is now in its fourth year, aims to improve bank marketing and communication practices by recognizing outstanding brand and marketing initiatives.
The BSP, BMAP and the Bankers Association of the Philippines have been working together to raise awareness on cybersecurity and educate the banking public on cyber threats and online scams amid the rise in digital transactions.
The joint cyberhygiene information campaign, Check-Protect-Report, underscores that cyber security is a shared responsibility among financial regulators, industry participants and banking consumers.
Some of BMAP’s objectives, among others, are to develop, support and implement educational programs so that those engaged in bank marketing may advance their professional skills and abilities; implement training programs to promote the marketing discipline among bank personnel at all levels; and devise and implement methods to determine and satisfy public needs and improve relations with the public served by banking institutions.