City Savings Bank Inc. , the thrift banking arm of Union Bank of the Philippines, was named the Most Innovative Savings Bank-Philippines at the International Finance Awards 2022.
The recognition solidifies CitySavings’ position as the country’s leading digital mass market bank.
International Finance is a highly-regarded global business and finance magazine that recognized CitySavings for its straightforward banking and easy and user-friendly services.
C-level executives and senior management representatives in finance, banking, asset management, brokerage, insurance, energy, oil and gas, logistics and utilities participated in the decision-making process.
“CitySavings Bank provides simple solutions to one’s banking needs, thanks to its digital innovations. The bank also has a chatbot called Talk to Maria, which played a crucial role in helping their customers during the COVID-19 pandemic,” International Finance said.
“We remain steadfast in our commitment to serving our customers and communities to make banking simple for them,” said CitySavings president and chief executive Lorenzo Ocampo.
“This award is a testament to our dedication to customers and our advocacy to elevate the lives of our clients through relevant digital solutions,” he said.