Century Properties Group (CPG) is earmarking P12 billion for 2026 capital expenditures as it accelerates a nationwide expansion with new residential launches in Cavite and Mindanao.
The property developer said in a disclosure to the stock exchange Wednesday it launched Cerulean Residences, a 25-hectare master-planned house-and-lot development in General Trias, Cavite.
The project expands its portfolio across both premium and first-home segments and signals a continued push into high-growth provincial corridors.
CPG unit Century Limitless Corp,, which manages the company’s premium portfolio in strategic locations, will undertake the development of Cerulean Residences.
Alongside this premium rollout, the company’s first-home brand PHirst is scheduled to hold a grand launch for a new affordable residential development in General Trias in March.
“By balancing our PHirst and premium residential segments, we are able to sustain growth while expanding our footprint across the nation’s key growth corridors,” CPG president and chief executive Marco Antonio said.
“With Cerulean under our premium segment and continued PHirst expansion—including our move into Mindanao—we are building a truly nationwide platform that addresses multiple market segments,” he said.
PHirst remains the largest revenue contributor for CPG, generating P8.4 billion or 69 percent of total revenues in the first nine months of 2025.
The brand recently entered the Mindanao market with the launch of PHirst Park Homes Gen San last week. Valued at P5.3 billion, the General Santos City project will deliver more than 2,400 house and lot units.
The company is executing a dual-brand growth strategy by scaling premium offerings through Century Limitless while broadening access to quality homes via PHirst.
“With two projects launching in General Trias this March—Cerulean Residences under Century Limitless and PHirst’s new project—CPG continues to execute a dual-brand growth strategy: scaling its premium offerings while broadening access to quality homes through PHirst, all under a strengthened and growing consolidated platform,” Antonio said.
