Puregold Price Club Inc. president Vincent Co is steering the retailer toward experience-led and community-driven initiatives to strengthen the brand’s relevance beyond routine grocery shopping and drive loyalty.
Co said the company aims to offer value not only through products and pricing, but through experiences that highlight Filipino culture.
The retailer’s experiential portfolio, which includes the recent Hakot Relay Run, Puregold CinePanalo and OPM CON, supports its goal of building recurring touchpoints with consumers, especially younger demographics.
Co remains confident that these projects play an important role in keeping Puregold competitive in a changing retail environment.
Puregold’s Hakot Relay Run, which drew more than 8,000 participants, adapted the Filipino hakot practice into a team relay activity and featured direct product exposure for partner brands.
A concert capped the program, extending foot traffic and engagement beyond the usual store environment.
“When consumers feel connected to the brand, loyalty and business growth follow,” Co said, adding that the initiative forms part of a wider strategy to embed the retailer more deeply into community and cultural spaces.
“To us, innovation matters because of the value it delivers to our communities,” he said.
The company also expanded its digital content offerings through the Puregold Channel and collaborations under the Nasa Atin ang Panalo banner campaign.
Puregold reported higher store sales and improved revenue in its latest financial results, citing stronger customer perception and increased brand visibility.
As consumer expectations evolve, the retailer vowed to continue to pursue programs that integrate culture, entertainment and commerce, ensuring the brand remains relevant while delivering consistent value to shareholders.
