Boutique property developer Keyland Corporation is set to launch Alino New Manila, a four-star, 20-storey lifestyle hotel along E. Rodriguez Sr. Avenue in Quezon City, marking foray into the hospitality sector under the newly-established Alino Hotels brand.
The milestone expands Keyland’s portfolio, long associated with residential and office developments, into the growing world of leisure and lifestyle.
“The launch of Alino marks our first step as both developer and operator. We’re creating this brand ourselves, guided by the Filipino character of service and care. We’re not going to open until things are perfect,” said Alino Hotels executive director for hospitality Arthur Gindap, a hotelier who has over two decades of experience.
Malasakit at its finest
Coined from “Alagang Filipino,” Alino Hotel underscores the brand’s commitment to genuine care, empathy and “malasakit” – the uniquely Filipino way of taking on another’s burden to offer comfort and reassurance. This is the core principle of the Alino brand, which seeks to deliver warmth and sincerity in every guest experience.
Strategically located across St. Luke’s Medical Center, Alino New Manila seeks to serve a mix of guests – medical tourists, visiting families, business travelers and long-staying visitors.
The hotel’s proximity to St. Luke’s also inspired the inclusion of a dedicated Healthcare Room, equipped with a HEPA air purifier and hospital-grade cleaning solutions, catering to guests who prioritize sanitized accommodations.
The 128-room property features seven room categories—essential twin, deluxe twin, deluxe queen, premier queen, junior suite, deluxe suite and premier suite—each fitted with high-speed Wi-Fi, a 55-inch smart TV, coffee and tea setup, microwave, and electronic safe. Additional amenities include an outdoor pool, gym, laundrette, and flexible function spaces that can host up to 250 guests.
Filipino flavors
At the hotel’s all-day dining restaurant, Kutchara, executive chef Rexsan Abarquez reinvents local favorites with contemporary flair.
Signature dishes such as Kinilaw na Tanigue cured in coconut vinegar and calamansi, Kansi at Baka – an Ilonggo beef shank broth flavored with batuan – and whole inasal na manok marinated in calamansi and lemongrass, reflect Alino’s culinary philosophy of celebrating Filipino cuisine through fresh perspectives and heartfelt preparation.
Investing in people
Aside from elevating guest experience, Alino Hotels also seeks to develop its people.
“We want Alino to be a stepping stone for our team members to grow their skills and careers in hospitality. Our goal is to set international standards locally while cultivating the Filipino brand of hospitality anchored in malasakit,” said Alino New Manila general manager Lady May Elegado.
Elegado leads operations with a vision aligned with Keyland’s broader goal – to nurture Filipino talent and position them for global opportunities in the service industry.
Keyland vision
Keyland, established in 2012, has made its mark through boutique residential and commercial projects such as SouthKey Hub in Alabang, Casa de Sequoia in Las Piñas and Vermira in Lipa.
With Alino New Manila, the company diversifies into hospitality and lifestyle-driven developments – introducing a new standard of authentic, accessible, and thoughtfully designed Filipino hospitality.
Alino’s brand promise, “Care in Every Detail,” reflects the very essence of Keyland’s philosophy: to blend comfort, design, and heartfelt service into every stay.
“Filipinos are recognized around the world for their warmth and service. Alino is our way of turning that reputation into a proudly Filipino brand – one that embodies who we are and what we do best,” Gindap said.
