The Aboitiz Group and PLDT are extending vital support to communities across the country—responding to urgent needs while driving long-term development through digital and sustainable initiatives.
In the aftermath of the recent 6.9-magnitude earthquake, the Aboitiz Group distributed P2.7 million worth of relief goods to more than 9,000 affected families. The assistance included 93,681 liters of water, 3,815 food packs, and 2,115 non-food items.
Over 300 Aboitiz volunteers from various business units joined the relief operations, working alongside the Ramon Aboitiz Foundation Inc., Philippine Red Cross Cebu Chapter, Philippine Coast Guard, and the Philippine Chamber of Commerce and Industry–Lapu-Lapu City.
“Your actions reflect the best of who we are as OneAboitiz—people who care, who act, and who stand together when it matters most,” said Aboitiz Group President and CEO Sabin Aboitiz.
AboitizPower’s Therma Visayas Inc. also helped restore power in quake-hit areas, with both generating units now fully operational to stabilize electricity supply across the Visayas grid.
While providing immediate relief, Aboitiz continues to promote long-term resilience and innovation through partnerships that uplift communities. In Misamis Oriental, PLDT and Smart Communications, in collaboration with the Department of Agriculture–Agricultural Training Institute (DA-ATI) Region 10, are empowering farmers to embrace digital farming practices.
Under the Digital Farmers Program (DFP), farmer-trainers from the Binigwayan, Guinutang, Al Tubo, Tipulonan Farmers Irrigators Association (BIGATFIA) in Alubijid received FarmTech packages—digital learning kits that give farmers access to mobile applications for seed selection, weather updates, and farm management.
“If we don’t explore modern ways of farming, we’ll be left behind,” said BIGATFIA President Manolito Emar, a farmer of 25 years. “With FarmTech, we can now train others in digital farming and make our work more efficient.”
Municipal agri-technologist Harbey Businos called the initiative “a bridge of knowledge” that enables farmers to pursue sustainable and tech-driven agriculture.
Both the Aboitiz Group and PLDT affirmed their commitment to building stronger, more resilient communities—responding not only to immediate crises but also investing in programs that harness technology, innovation, and compassion to drive inclusive growth.
