BINH DUONG, Vietnam—Tetra Pak, a global leader in sustainable packaging, is preparing to introduce a new, smaller, and more sustainable packaging format for the Philippine market, a top official announced. This initiative aligns with the company’s broader commitment to affordability, nutrition, and food safety.
Speaking on the sidelines of the inauguration of Tetra Pak’s second packaging line at its Binh Duong facility in Vietnam, Michael Wu, managing director for Tetra Pak in the Philippines, Indonesia, Singapore, and Malaysia, said the company is collaborating with local partners to roll out downsized packaging options for Filipino consumers.”
Without disclosing the specific customer or brand, we are trying to introduce smaller packs to the Philippine market,” Wu said during the July 3, 2025, inauguration. “There’s still a lot of affordability challenges in the country, but at the same time, a clear need to improve nutrition and provide safe products.”
Wu said the upcoming format will be “even smaller” than what is currently common in the Philippines. He said it will complement larger, family-size packs, offering more variety to cater to different market segments, from premium to mass and low-end.
He noted that despite the country’s population of 100 million and a per capita income comparable to its ASEAN neighbors, the Philippines remains a largely powder-based market, with many beverage products sold in sachets.
In contrast, Wu pointed out that while Vietnam consumes around 8 billion Tetra Pak packages annually, mainly in liquid formats, the Philippines is still an emerging market for liquid packaging. Tetra Pak has no immediate plans to establish a local manufacturing facility.”
In the Philippines, most products are still in powder form,” he said. “But we hope that one day, we can convert more of those into ready-to-drink liquid products, together with our customers.”
Key customers in the Philippines currently include Del Monte, Nestlé, and Vita Coco.
Wu also emphasized the importance of collaboration among Tetra Pak, its customers, and the Philippine government to promote nutritious, safe, and affordable food options.”
It’s not just Tetra Pak, it has to be a joint effort with customers and the government,” he said. “We can do a lot more if the government plays a stronger role as the invisible hand pushing for better nutrition and food safety standards.”