Cemex Holdings Philippines has officially changed its name to Concreat Holdings Philippines, Inc., marking a major step in the company’s transition under new ownership.
Cemex said the Securities and Exchange Commission (SEC) approved the change in its corporate name last April 25, less than five months after the Consunji group took over the cement firm.
The new name, “Concreat,” is a blend of the Consunji name and the word “create.” It reflects the company’s new direction focused on integrity, resilience, and nation-building — values long associated with DMCI.
“This rebranding represents a bold new direction under DMCI management, guided by an all-Filipino team deeply rooted in local insight and long-term stewardship,” said Concreat Holdings Philippines president and chief executive officer Herbert M. Consunji.
“While challenges remain, DMCI has a strong track record of navigating industry cycles with discipline and determination. We are especially grateful to the previous management of Cemex Philippines for laying the groundwork we now proudly build upon,” Consunji said.
Concreat will continue to operate its Solid Cement Plant in Antipolo City and the Apo Cement Plant in Naga, Cebu and will continue to produce cement under the well-known brands like Rizal, Island, and APO.
“Concreat symbols a blend of concrete strength and shared vision,” Consunji said. “It brings together Cemex Philippines’ national footprint and DMCI’s broad capabilities across construction, real estate, energy, mining and water services. Our integration goes beyond operations—it is built on shared values and a collective commitment to nation-building,” Consunji said.
The cement firm widened its net loss to P23.4 billion in 2024 from P2.1 billion a year ago due to lower sales and goodwill revaluation, which resulted in one-off, non-cash write-down of P19.6 billion.
Excluding non-recurring items, core net losses in 2024 and to P3.7 billion.
Revenues declined 7.4 percent to P16 billion in 2024 from P17.3 billion last year as cement price went down 8 percent while volume climbed 1 percent.
Consunji group including DMCHI Holdings Inc. Semirara Mining and Power Corp., and Dacon Corp. acquired controlling stake in Cemex for $ 272 million.