Mitsubishi Motors Philippines Corporation (MMPC) reported record retail sales of 91,639 vehicles in the Philippines for fiscal year (FY) 2024, a 12 percent increase from the previous year.
This is the second consecutive year the company has surpassed its sales record in the country.
“Mitsubishi Motors has contributed to the auto market and economy in the Philippines for more than 60 years, and in Vietnam for over 30 years,” said Mitsubishi Motors executive vice president Tatsuo Nakamura.
The launch of the Xforce compact SUV boosted demand, complementing strong sales of the Xpander seven-seat crossover MPV.
Nakamura highlighted the company’s ability to earn the trust of customers by introducing strategic vehicles to the ASEAN market and developing dealership networks with high brand loyalty.
“This fiscal year, we will be launching the production model of the Mitsubishi DST Concept, which premiered in the Philippines last year. We aim to enhance our presence in the ASEAN market and to further expand sales in the Philippines and Vietnam, which are our key markets,” he said.
The continued popularity of the Mirage G4 compact sedan and L300 compact commercial vehicle also supported overall growth.