Department of Tourism Secretary Christina Garcia Frasco on Friday welcomed South Korean actor and singer Seo In Guk as the Philippines’ celebrity tourism ambassador for Korea.
Recognizing his global influence and deep connection with Filipino fans, Frasco highlighted his potential to strengthen cultural and tourism exchanges between the Philippines and South Korea, the country’s top source of international visitors.
“We are very honored to be in the presence of a man who is beloved worldwide for his vast talent, endless creativity and now, his evident love for the Philippines,” Frasco said.
“This appointment strengthens the cultural and tourism exchanges between the Philippines and Korea. South Korea has long been the top source market for the Philippines, and the Philippines is home to a thriving Korean community, even as Filipinos love many things Korean. Therefore, we anticipate that this partnership with Mr. Seo In Guk will further the love of South Koreans for the Philippines and allow us to share the many wonders of our beautiful nation,” she said.
Frasco said Seo In Guk’s designation would deepen the bond between Filipinos and Koreans, allowing more South Koreans to discover iconic destinations such as the pristine shores of Boracay, the waves of Siargao, the dive sites of Cebu, and the lush landscapes of Bukidnon.
“Mr. Seo In Guk’s artistry has cultivated a deep connection with Filipino fans and other nationalities all over the world, making him an ideal representative to share the wonders of the Philippines to the world. As our Philippine Tourism Ambassador, Mr. Seo In Guk will be instrumental in promoting the Philippines as a must-visit destination for Koreans,” she said.
Frasco also expressed confidence that the partnership would help position the Philippines as a tourism powerhouse, leveraging pop culture and digital influence to reach global travelers who share a passion for music, film and adventure.