Personal Collection, a leading Filipino-owned direct-selling company, has been honored with the prestigious “Home Brand of the Year – Philippines” award at the FMCG Asia Awards 2024 for its flagship brand, Tuff.
Tuff was recognized at the FMCG Asia Awards for its expert cleaning solutions and commitment to sustainability, making it the sole recipient from the Philippines this year.
The brand, which began as a toilet bowl cleanser, has evolved into a comprehensive home care line, including products like the Tuff Multi-Surface Cleanser, Tuff Protectant, and Tuff Liquid Laundry Detergent.
Demonstrating its commitment to environmental responsibility, most Tuff products are packaged in biodegradable materials, designed to decompose within five to ten years in landfill conditions.
“This award is a testament to the hard work and dedication of our entire team. We are committed to creating high-quality products that not only effectively clean but also minimize their environmental impact. This recognition fuels our drive to continuously innovate and raise the bar for home care in the Philippines,” said PC chairman Jun Evangelista.