Salesforce, a global leader in customer relationship management (CRM), announced plans to expand its operations in the Philippines this year, according to the Department of Trade and Industry (DTI).
This follows a successful meeting between DTI Secretary Cristina Roque and Salesforce executives, including Eric Loeb at the sidelines of the World Economic Forum in Davos.
Salesforce’s entry into the Philippines is expected to create numerous job opportunities, boost the country’s digital transformation efforts and strengthen its position as a key player in the Asia Pacific region.
The company plans to empower micro, small and medium enterprises (MSMEs) and upskill Filipino talent through partnerships with top universities and organizations.
Roque welcomed Salesforce’s commitment to the Philippines, highlighting the country’s investor-friendly policies, strong economic momentum and talented workforce.
She also invited Salesforce to establish a shared services facility in the country and emphasized the potential for collaboration on AI upskilling initiatives.
Salesforce’s decision to invest in the Philippines was influenced by the positive feedback from its clients about the country’s business environment and the government’s commitment to digital transformation.
This investment reinforces the Philippines’ growing attractiveness as a destination for global technology companies.
Roque is a part of the Philippine delegation to the World Economic Forum (WEF) in Davos-Klosters, Switzerland. The delegation seeks to promote the Philippines as a top investment destination.
The delegation includes Finance Secretary Ralph Recto, House Speaker Ferdinand Martin Romualdez, Ambassador and Philippine Permanent Representative to the World Trade Organization (WTO) Manuel Antonio Teehankee and Philippine Ambassador to Switzerland Bernard Faustino Dy.