As the New Year approaches, the Department of Science and Technology (DOST) emphasizes the importance of responsible time management for personal and national growth through the Oras Pinas, the National Time Consciousness Week.
Focusing on this year’s theme, Oras Pinas: Tara Na! Kilos Na!, the campaign calls on Filipinos to take decisive action towards personal and collective growth by reflecting and observing effective ways on time management, which could lead to empowered communities, enhanced productivity, and a secured future.
The DOST said that in an age filled with distractions, the importance of respecting and valuing one’s time is often overlooked, which can lead to inconvenience and misunderstandings, affecting relationships with family, friends, coworkers, and communities in ways that are frequently underestimated.
The demands of modern life and the constant influx of diversions contribute to the neglect of responsible time management.
The department envisions a broader societal impact, recognizing that valuing each other’s time is foundational to businesses, relationships, and community development.
The 2025 theme speaks directly to the core issue, urging Filipinos to cultivate a culture that treats time as a precious resource. “Oras Pinas: Tara Na! Kilos Na!” embodies enthusiasm, vibrancy, and a commitment to building a responsible and progressive society.
At the heart of this year’s campaign is the emphasis on managing commitments and responsibilities as essential components of personal and collective growth.
The DOST aims to instill the value of time management, especially among young professionals, highlighting its significant impact on future success.
The campaign aligns with the Philippine Standard Time (PhST) Act of 2013, which promotes the “Pilipino Time” initiative under Republic Act No. 10535.
It mandates national and local government agencies and broadcasting companies to follow and display the PhST in their offices, fostering unity and efficiency in public administration.
The DOST’s Philippine Atmospheric, Geophysical, and Astronomical Services Administration (PAGASA) serves as the official timekeeper for the nation.
