The SM Group said it plans to expand the SMX Convention Center Clark in Pampanga province to meet the growing demand for large-scale events in the region.
The expansion, scheduled for completion between 2026 and 2028, will significantly increase the venue’s capacity and make it one of the largest SMX centers.
It is part of the SM Group’s broader strategy to support Clark’s development as a key destination for meetings, incentives, conferences and exhibitions (MICE).
SMX Clark is strategically positioned to cater to the growing MICE industry in Central Luzon’s Clark Freeport and Special Economic Zone.
“Through the combined efforts of SM’s business units such as Park Inn by Radisson Clark, SMX Convention Center, and SM City Clark, we help support the vision to transform Clark into a thriving hub for MICE activities,” said Eduardo Miguel Morato, cluster senior branch manager for SMX Clark.
“In addition to driving growth for MICE in the region, it also generates livelihood opportunities within the community and spurs local tourism activities,” said Morato.
SMX Clark’s expansion will help further enhance the area’s position as a top MICE destination. The venue is just 20 minutes away from Clark International Airport, offering easy access for both business and leisure travelers.
Clark Development Corp. (CDC) noted the SM Group’s contribution to the growth of Clark’s tourism industry.
Clark recorded 16.3 million in tourist arrivals in the first half of 2024, a 1,869-percent increase from the previous year’s.
Park Inn by Radisson Clark, another SM property, is also expanding. With over 200 rooms already, the hotel is hiring local talent, with 80 percent of its staff coming from Pampanga.
Clark hosted 115 major events in the past year, including running, biking, duathlon and triathlon events as well as festivals and other activities.
SMX Clark hosted the prestigious MICECON 2024 in July 2024, bringing together industry leaders to discuss the future of MICE in the Philippines.
“This journey isn’t just about infrastructure,” said Morato.
“It is also about building a thriving community where business, tourism, and local talent come together in providing world-class facilities and services that meet the evolving needs of our clients and partners.”
SMX Convention Center operates eight branches nationwide, with plans to open a new facility in Cebu by the fourth quarter of 2026.
The new SMX Cebu will cover 40,879.40 square meters of floor space, with a leasable area of 24,212.74 square meters.
