A recent study by Packworks, a leading B2B small store supply platform, reveals that Filipino households are increasingly relying on seasoning mixes to stretch their budgets.
As the cost of living continues to rise, consumers are turning to affordable additives to enhance the flavor of cheaper ingredients, it says.
“Filipinos’ resilience shines through in how they adapt their purchasing habits to make ends meet. These insights highlight not only the shifting preferences of sari-sari store customers but also their enduring ingenuity in navigating economic challenges,” said Packworks chief data officer Andoy Montiel.
Key findings from the Sari IQ report reveals a soaring demand for flavor enhancers. Sales of seasoning mix items surged by 80 percent year-over-year, while recipe mix sales jumped by 72 percent.
Seasoning mixes were sold in 69 percent more sari-sari stores, and recipe mixes reached 79 percent more locations.
According to the study, Bicol emerged as the fastest-growing region, surpassing previous years’ top performers.
Meanwhile, Packworks’ inaugural Sari-Sari Store Innovation Summit brought together industry leaders to discuss the future of the sector.
Former Trade Undersecretary Ed Sunico emphasized the critical role of sari-sari stores in the Philippine economy and the need for public-private partnerships to support their growth.
Packworks is a B2B platform that connects sari-sari store owners with suppliers. Through its Sari IQ tool, the company provides valuable insights to help retailers and brands make informed decisions.