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Monday, May 20, 2024

Ayala Land’s upscale brand books P12.7-b residential sales

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Alveo Land Corp., the upscale residential brand of Ayala Land Inc., booked P12.7 billion in residential sales in the first three months of 2024, its highest first-quarter sales performance on record, driven by successful launches of projects in Nuvali, Laguna and Versoma, Cavite.

Alveo president Joseph Carmichael Jugo said in a news briefing Tuesday the upscale property market remained robust and resilient despite the high inflation and high interest rate environment.

“We are very pleased with the extremely strong 1st quarter sales performance affirming the confidence in the premium market. We are grateful to our clients for their trust in the Alveo brand as we aim to meet their needs in modern, urban, and suburban living,” said Jugo.

Alveo Land launched two horizontal projects—Sereneo Nuvali and Caleia Vermosa in the first quarter of the year.

Sereneo, Alveo Land’s sixth project inside the Nuvali eco-estate in Laguna, posted almost P1.5 billion in year-to-date reservation sales.

The 41-hectare development, launched in March 2024, offers residential lots with a typical size of 275 square meters. Sereneo Nuvali features a 770-square meter pool, the largest pool among all the neighborhoods in Nuvali.

The project features a sprawling three-hectare central park with a pavilion clubhouse and a two-hectare park system that will benefit future homeowners of Sereneo Nuvali.

Caleia Vermosa, Alveo Land’s second development in the 28-hectare Vermosa estate, also booked reservation sales of nearly P2 billion

Caleia Vermosa offers more than three hectares of parks and amenities, including a nearly 1,700-square-meter park entrance with an elegant, 20 meter-wide, tree-lined spine road and a multi-structure clubhouse with a 550-square-meter pool complex. Lot offerings in the village have a typical size of 250 square meters.

Jugo said Alveo Land also booked P7.5-billion reservation sales from its condominium projects during the first quarter of 2024.

Alveo Land earlier launched three condominium projects including Park East Place in BGC, The Lattice at Parklinks and Nuveo at Cerca.

Park East Place is Alveo’s fastest selling condo project strategically located within the Bonifacio Global City (BGC) business district in Taguig City.

The Lattice, on the other hand, is located within Parklinks, which is fast emerging as a growth center along the major C-5 corridor that borders both Pasig City and Quezon City.

Alveo Land also launched Nuveo within the 6.6-hectare Cerca district in Alabang.

Alveo Land’s office developments such as Alveo Park Triangle Tower in BGC, commercial lots in both Centrala, ALI’s latest master planned central business district in Central Luzon, and Evo City South District in Kawit, Cavite also contributed to the strong take-up.

Jugo expects Alveo Land to sustain the momentum of this upswing in the upscale market with other strategic developments in and outside Metro Manila, especially those located in Ayala Land estates.

“We continue to see growth potential in prime locations specially within Ayala Land estates. Investors and end-users value and appreciate the unique benefits of investing and living in an Alveo property within these master planned estates,” Jugo said.

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