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Wednesday, December 6, 2023

Lazada ‘mompreneur’ turns P2,000 into multi-millions

In the bustling world of e-commerce, where competition is fierce and success is often hard to achieve, one Lazada “mompreneur” has defied the odds and turned a modest P2,000 investment into a thriving business empire worth millions. Meet Ruby Cariso—the embodiment of resilience, determination and the unwavering spirit of a mompreneur.

Lazada seller and ambassador Ruby Cariso shares her journey with Lazada and offers tips to fellow ‘mompreneurs’.

Lazada, the leading e-commerce platform, hosted a Mompreneur Meet-Up—a celebration dedicated to women who balance the demands of motherhood with the challenges of entrepreneurship. Among these remarkable women, Ruby Cariso stood tall, radiating the happiness that comes from chasing one’s dream with relentless passion.

Ruby’s journey to success was far from conventional. She endured a decade living with her mother and unfortunately suffered the loss of her family’s possessions in a robbery. Yet, amid these trials, Ruby’s determination to turn her life around burned brightly, igniting a fire of hope within her.

In April 2017, armed with just P2,000 in capital, Ruby took her first steps into the world of online commerce by joining Lazada as a seller. Little did she know that her life was about to change dramatically. Within a day of posting her products, she was pleasantly shocked to receive eight orders. That was just the beginning of her journey towards happiness and financial freedom.

As the year unfolded, Ruby’s sales on Lazada skyrocketed, reaching an astonishing P2 million from a single product. Her story is not just about financial success; it’s about setting deeper, meaningful goals. “Money is a tool, not the goal,” Ruby said, highlighting her aspiration to provide employment to 100 individuals—a dream that she is steadily pursuing through her growing business.

One key piece of advice Ruby offers to fellow mompreneurs is to sell a product they truly believe in, something that can genuinely improve people’s lives. Her dedication to creating a valuable product is evident in her journey. As a mother herself, Ruby deeply appreciates the support of her family, which has been instrumental in her success.

Ruby’s transformation from a struggling mompreneur to a Lazada seller ambassador didn’t happen in isolation. She acknowledged the vital role played by Lazada’s dedicated team of seller support representatives, who helped her develop an online store with eye-catching visuals that captivated buyers.

Ruby’s story resonated deeply with every mompreneur in the room, proving that with unwavering determination, anything is possible.

Joey Bienvenida, Lazada category head for mom & baby, reaffirmed Lazada’s commitment to supporting mompreneurs on their journeys. “Much like the journey of mothers, we nurture and stand by our partner brands and sellers every step of the way. We want to assure them that with Lazada, success is within their reach,” she said.

Lazada offers a robust suite of programs and services, including seller training akin to a golden ticket to e-commerce success. Lazada mompreneurs have access to a dedicated squad of seller support representatives ready to address questions and hurdles, ensuring they feel like the superheroes they truly are.

Ruby Cariso’s entrepreneurial journey serves as a beacon of inspiration for all those who dare to dream, proving that with determination, hard work and the right support, anyone can turn their dreams into reality.

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