Snacks giant Mondelēz International announced the appointment of Aleli Arcilla as the new vice president and managing director of Mondelez Philippines.
Arcilla is the first Filipina in a major role in the company in almost 15 years, strengthening the organization’s diversity, equity, and inclusion agenda of supporting and developing local talent and women leaders.
“My impression of Mondelēz International as a snacks powerhouse, where people are proud of the brands and the work they do, has only been strengthened since I joined. The love for our brands and our consumers is palpable within the whole organization, which makes me very excited to lead the team,” she said.
Arcilla brings more than 26 years of experience to the company with a distinguished career across sales, marketing and senior commercial roles with successful and scale multi-national companies.
Arcilla is also well in to wellness, known for being a fitness enthusiast and avid runner.
She started her career at Mead Johnson, where she spent more than a decade, followed by a long successful stint in PepsiCo and most recently in Reckitt where she spent 6 years.
Armed with her vast experience from previous stints as marketing and sales lead, Arcilla will bring a strong portfolio to the Philippines, which is one of Mondelēz International’s biggest markets in Southeast Asia.
“Mondelēz International brands are those that I personally love and because of that, I have always admired the company as a consumer,” Arcilla said.
Arcilla noted the Philippines’ young population‘s distinct taste in snacking, depicting the unique traits of Filipino culture where food is at the center of its tradition.
Snacking occasions are an opportunity to bond and establish connections within family and friends. New consumption occasions are also developed over time, said Mondelez.
Arcilla said that while the country is in the tail-end of the pandemic, connecting with each other through snacking opportunities is vital in a post-COVID world where interaction is just as important to keep a healthy state of mind.
“The habits and behaviors have changed, but the need for connection remains. With this, the continued growth in snacking is inevitable and will be further catapulted by emerging needs in the wellness space,” Arcilla said.
She’s optimistic to grow Mondelēz Philippines and bring more innovation to the company in adding to the 59-year history of Mondeliz, particularly for growth of global brands Oreo, Cadbury and Toblerone.
Other iconic products of Mondeliz are the all-time favorite beverage Tang, Eden cheese, and Cheez Whiz.
Mondelēz Philippines has been providing consumers with delicious snack products since 1963.