Prime Media Holdings Inc. said Friday it is set to sign a deal with Philippine Collective Media Corp. (PCMC) to formalize a media and broadcasting venture.
The company said it is in the process of implementing the memorandum of agreement with PCMC, which currently airs under the FMR (Favorite Music Radio) brand.
PCMC also airs via Cignal Channel 317 with radio stations in Tacloban (Ormoc, Borongan, Calbayog, Catbalogan) Baguio, Cagayan, Occidental Mindoro, Catanduanes, Bacolod, Camiguin, Dipolog, Zamboanga Sibugay, Butuan, Davao del Norte, Iligan, Nabua Camarines Sur, Tumaini Isabela, and Nabunturan Davao de Oro.
PCMC expects to hit the airwaves of Cebu, Pampanga, Mindoro, Romblon, Puerto Princesa, Nueva Viscaya, Sorsogon, Iloilo, Bohol, Siargao, Cagayan de Oro, General Santos, Cotabao, Quezon and Albay toward the end of 2022.
Prime Media plans to expand its media platform with the acquisition of additional frequencies for both free TV and radio. The company intends to work with independent content providers for programs to air.