ABS-CBN Corp. has teamed up with the two subsidiaries of Globe Telecom Inc. to launch “tradigital” viewing to Filipinos through PIE, the Philippines’ first real-time and multi-screen interactive channel.
PIE or Pinoy Interactive Entertainment, which will officially launch in May this year, offers Filipinos a digital upgrade to their traditional media consumption habits by allowing them to watch TV shows, join all-day contests, build following, and even steer the storyline of a teleserye across multiple screens including TV sets, laptops, desktops, and mobile devices.
“Filipinos are very social. We love hanging out with our friends, doing activities together, and simply having fun together. But this kind of connection is something we abruptly lost at the onset of the pandemic. Filipinos long for collective fun, and PIE hopes to fill that gap,” said KROMA Entertainment chief executive Ian Monsod.
Vince Yamat, managing director of 917 Ventures, said the company aims to continue bringing pioneering digital solutions to Filipinos as the pandemic lingers.