Preparations to usher in the Year of the Water Tiger have become much easier with DECS, now SM Markets’ most popular dimsum brand with its signature dimsum like pork siomai, hakaw, siopao and other dumplings available frozen and ready to heat
Diao Eng Chay is one of the first to sell traditional Chinese delicacies in the Philippines. Their first store, which opened in Binondo in the early 1930s, still serves hundreds of Filipino and Chinese customers in Chinatown with their signature dimsum. In 1990, the third-generation owners sought to bring their heritage recipes to more customers by branching out and starting a new company called DECS.
In 2014, Chua, the great grandson of the original Diao Eng Chay owner, was working with SM Retail’s mini-mart chain Alfamart as a merchandising manager. Chua took over the family business and started revamping and expanding the business on a much larger scale. With the help of SM Markets, they took the DECS dimsum legacy and reinvented it to appeal to modern consumers.