Filipino fashion retail brand Rusty Lopez opened its newest store in Jakarta on Thursday, featuring comfortable sandals and casuals made from Marikina, the Philippines’ shoe capital, according to a recent report of the Department of Trade and Industry’s Philippine Trade and Investment Center–Jakarta.
The outlet in Sogo Lippo Mall Puri located in the St. Moritz Central Business District is the brand’s ninth outlet following the opening of stores in Seibu Grand Indonesia, Sogo Emporium Pluit, Sogo Central Park, Sogo Alam Sutera, Lotte Shopping Avenue, Metro Plaza Senayan, Metro Gandaria City and Metro Taman Anggrek.
Philippine commercial attaché to Indonesia Alma Argayoso said sales of the newest collection during the opening were brisk. The other stores also received positive feedback.
“It is exciting to bring to the Indonesian market the Philippines’ world-famous Marikina-made shoes. This affirms our belief on the potential of fashion retail products in Indonesia, Southeast Asia’s biggest economy,” Argayoso said.
The first overseas store of Rusty Lopez opened in Jakarta on March 6, 2016 at the Seibu Department Store of Grand Indonesia Mall and featured selected designs suited to the Indonesian market.
The Trade Department noted that increased interest in Philippine-made shoes abroad was helping revive the local shoe industry and opening more opportunities for small enterprises.
PTIC in Jakarta is supporting and assisting Filipino homegrown brands in globalizing their products and accessing the regional markets by looking for potential partnerships.
Aside from Rusty Lopez, other Filipino fashion retail brands in Indonesia are Karimadon, Penshoppe, Gingersnaps and Ann Ong Jewelry.