Xeleb Technologies Inc., a unit of listed technology company Xurpas Inc., plans to list under the small, medium and emerging board of the Philippine Stock Exchange.
Xurpas said in a disclosure to the stock exchange its board approved the application for initial public offering of Xeleb Technologies.
Xurpas did not provide other details, including the size of Xeleb’s IPO and timetable for the listing.
Xeleb Technologies is a company engaged in the creation and development of digital products and services, with a particular focus on the celebrity-branded and themed mobile casual games and content for consumers.
Its offerings are among the fastest-growing mobile consumer products of Xurpas.
Meanwhile, Xurpas said it acquired a 100-percent stake in fast-growing Asia-Pacific mobile advertising network Art of Click Pte. Ltd. for $45 million.
Art of Click, a Singapore-based technology company specializing in mobile media advertising, created a proprietary, next-generation ad optimization platform for advertisers.
“We are thrilled to find innovative companies exceedingly complementary with our business. We believe that Art of Click is a perfect match for our mobile consumer services, and that growth prospect excites us,” said Xurpas chairman and chief executive Nix Nolledo.
Art of Click’s widely successful mobile campaign platform is designed to maximize mobile app monetization.
“We love the fact that Art of Click has the capability to tremendously enhance this core business unit. Right now, we are developing revolutionary mobile consumer platforms that integrates our various investments,” said Xurpas president and chief operating officer Raymond Racaza.