The pay television unit of ABS-CBN Corp. appointed a new chief operating officer, replacing Ray Montinola.
Sky Cable Corp. named Antonio Ventosa as its new COO in February and will be responsible for the company’s overall business strategy and operations.
Ventosa joined ABS-CBN in 2006 as head of marketing and moved to lead several business subsidiaries of the group, including Studio 23, Creative Programs Inc., ABS-CBN Publishing, DTT TV+ channels.
Most recently, he was appointed officer-in-charge for ABS-CBN Corp.’s access business.
He led the transformation of several brands and subsidiaries in the group, including the change of Studio 23 and launch of ABS-CBN Sports and Action in 2014, the launch of Jeepney TV in 2013 for Creative Programs Inc. and DTT TV+ channels in 2015 and ABS-CBN Publishing’s shift to digital.
Prior to joining ABS-CBN, Ventosa was with the Leo Burnett Group for over 20 years as managing director of Leo Burnett Manila and president of Black Pencil and Arc Worldwide.
Under his leadership, SKY is expanding nationwide with its recently launched direct-to-home service, branded as SKYdirect.
“With the launch of Sky Direct, our Kapamilyas anywhere in the country can now share the Sky experience,” he said.
The company is investing P250 million to roll out DTH service in 251 cities and municipalities until next year.
He is also steering the company’s aggressive expansion of the broadband business, branded as SKYbroadband, which has grown twice the rate of the industry’s.
The company now offers unlimited broadband service bundled with a prepaid access to SKYcable and is keen on increasing the market take-up of its video-on-demand service—SKY On Demand.